Development planning
一、Integration of existing resources to further
1, horizontal integration:
1) raise the level of management: target in organization and set up a corresponding team, the power of the enterprise internal resources full play; Focus on setting your own enterprise culture, with positive enterprise culture influence employee, the cultural heritage with can push the cohesive affinity of the enterprise and team collaborative;
2) improve marketing level, take the customer as the goal, provide more perfect after-sales service, set up for brand awareness is a solid basis;
3) pay attention to the accumulation of human resources, absorb excellent personnel;
4) channel is our brothers, the only channel development, can promote our expanded, and so grow channels for horizontal consolidation is the most important.
A) to provide more effective support dealer, assist the new experimental demonstration and the corresponding propaganda.
B) strengthen the maintenance of order channels, regulating the behavior of dealers, let dealers get the biggest profit.
2, the vertical integration:
1) varieties integration, and improve their product force, strengthening foundation;
A) strengthen the breeding pin integration, accelerate the importing quality resources and improve their ability to breed, increased research investment;
B) out of hand not advantage products, as some of the domestic old variety;
C) focus on the most advantage get on with the varieties, such as spinach, broccoli, white food, tomato, etc.;
2) strengthen the logistics management, accelerate the transfer of goods speed;
3) brand marketing
A) brand positioning: focus on development, introduce high-end vegetable varieties;
B) brand association: parkson field = = high quality high vegetable seed;
C) the core value of the brand: science and technology XingTian, things I. |
